VM Sport, also known as Virgin Media Sport, is a sports television network in the Republic of Ireland that provides extensive coverage of various sports, with a significant focus on soccer. Here’s an overview of its history and its role in broadcasting soccer in Ireland:
History of VM Sport
The origins of VM Sport can be traced back to TV3, Ireland’s first commercial television channel, which launched in 1998. TV3 provided general entertainment, news, and sports content, including soccer.
In 2018, TV3 Group was rebranded as Virgin Media Television following its acquisition by Liberty Global. The sports channels under TV3, including TV3 Sport, were also rebranded to VM Sport, officially launching as Virgin Media Sport on September 18, 2018.
Virgin Media Sport acquired exclusive rights to various high-profile soccer competitions, enhancing its sports portfolio.
Virgin Media Sport includes multiple channels, such as Virgin Media Sport Extra, to provide comprehensive coverage of live sports events.
VM Sport and Soccer
VM Sport broadcasts matches from the League of Ireland, promoting domestic soccer and providing a platform for local talent.
The channel also covers the FAI Cup, showcasing one of Ireland’s most prestigious soccer tournaments.
UEFA Competitions: VM Sport secured rights to broadcast UEFA Champions League, UEFA Europa League, and UEFA Europa Conference League matches. This includes live broadcasts, highlights, and analysis shows.
International Friendlies and Qualifiers: The channel also airs various international friendlies and qualifying matches, providing Irish viewers with access to a wide range of international soccer.
Programming and Analysis:
VM Sport features in-depth analysis and commentary from former players, managers, and soccer pundits, offering insights into tactics, team performance, and player form.
The channel produces several soccer-themed shows that cover weekly highlights, in-depth features, and discussions on key soccer issues and events.